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SPECIAL NOTICE
Each year J2 GolfMarketing is asked to present educational content for many of the associations in the golf industry through-out the country for educational credit and content. The actual scores of each speech when available, are listed below and the copy of the actual PowerPoint speeches are here for your review and download.
J2 Golf Marketing Speakers
The Johnson Design Team is regularly invited to speak at the Crittenden, GCSAA, PGA of America, CMAA and the National Golf Course Owners Assn.
His seminars are generally score among the top of all speeches given at the conference – the following is a list of recent Speeches and Scores:
National Seminars and Shows
| PGA National Show Orlando |
4.73 out of 5.0 |
| GCSAA National Show Atlanta |
4.46 out of 5.0 |
| GCSAA National Show San Diego |
4.27 out of 5.0 |
| Crittenden Expo Golf Conference |
9.43 out of 10.0 |
PGA Sectional Seminars
| Southwest Section PGA |
8.75 out of 10.0 |
| Northwest Section PGA – Sweet 16 |
9.50 out of 10.0 |
| Michigan Section PGA |
9.16 out of 10.0 |
| Western Washington Section PGA |
June - 2004 |
Tweet Your Way to Success
GCSAA – 2010
Loyalty and Preferred Golfer Programs
TRAP Conference – Austin, Texas
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A Special Golf Session Designed for the Municipal Courses of TRAP
The session was a three hour in-depth review of how to brand and present your golf facility. The seminar paid special attention to gang print techniques to save thousands of dollars in wasted print fees.
Mr. Johnson showed real life numbers on what a Loyalty or Preferred Golfer program has done at facilities through-out the country and how easy it is to create your own.
The final digital website review and eMail communication section was outstanding – again with real life examples of websites, eMail and eNewsletters to help you communicate better and increase revenues.
Loyalty and Preferred Golfer Programs -Click Here
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Retention – Recruitment - Revenues
Canadian Society of Club Managers – Calgary, Alberta
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A New Look at the Tools Impressions are Made With
This fast paced afternoon session was a real eye-opener for many attendees – the nuts and bolts of creating impressions, presenting your club and communicating with your members. The professional secrets of how to look better and be impressive.
From photography to brochures to digital, no stone was left un-turned. Time flew by as Mr. Johnson reviewed actual brochures, how to produce them cheaper and websites tips from a vast array of clubs to lead those present to a new state of mind and communication.
The title says it all . . . Retention – Recruitment – Revenues . . . In today’s environment, we cannot let any of these important attributes up to chance. This session showed you how to look your best, to be your best, today and well into the future.
Retention – Recruitment – Revenues - Click Here
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Marketing You Can Hear Today and Use Tomorrow
Toronto, Ontario Canada
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The Ontario PGA Annual Trade Show - Two great sessions on Wednesday and Thursday afternoons.
The session was an in-depth review of how to brand and present your club. From careful consideration of your club and community demographics to the fine details of photography, colors, themes, brochures, advertising and traditional tools. This is the backbone of your image and perception of your club. Look good and feel proud. Extra attention was spent on how to create gang print to save thousands of dollars at the press.
The second session took all of the great information presented in session one and blended it for use in the more contemporary digital world. Old school rules still apply . . . clubs must present a quality of a brand ‘online’ or in the digital world just as they do on paper. Website design, screen savers, eData collection, customer service, eMail and eNewsletter plus outstanding reports and accountability dominated this session. This is the future of marketing and was an eye-opener for some.
Both PowerPoint Lectures as presented by John R. Johnson are here for your review and club staff use. What a great time in Toronto many thanks to you and the PGA.
Traditional Marketing Branding and Cost Savings Tips - Click Here
Contemporary Marketing Techniques to Include Web and eMail - Click Here
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Two Fun Marketing Sessions
Nashville, Tennessee
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The morning session was an in-depth review of how to brand and present your club. From careful consideration of your club and community demographics to the fine details of photography, colors, themes, brochures, advertising and traditional tools. This is the backbone of your image and perception of your club. Look good and feel proud.
Extra attention was spent on how to create gang print to save thousands of dollars at the press.
The afternoon session took all of the great information presented in session one and blended it for use in the more contemporary digital world. Old school rules still apply . . . clubs must present a quality of a brand ‘online’ or in the digital world just as they do on paper. Website design, screen savers, eData collection, customer service, eMail and eNewsletter plus outstanding reports and accountability dominated this session. As well as an “Are you ‘HOT’ or are you ‘NOT’ session that was fun and revealing.
Both PowerPoint Lectures as presented by John R. Johnson are here for your review and club staff use. What a great time in Nashville many thanks to you and the PCMA.
Traditional Marketing Branding and Cost Savings Tips - Click Here
Contemporary Marketing Techniques to Include Web and eMail - Click Here
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Texas Lone Star Chapter - CMAA
State Conference - Austin, Texas
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Two Sessions
The first two hour session was an in-depth review of how to brand and present your club. From club and community demographics to the fine details of photography, colors, brochures, advertising and traditional tools. Extra attention was spent on how to create gang print to save thousands of dollars at the press.
The second two hour session took all of the great information presented in session one and blended it for use in the more contemporary digital world. Old school rules still apply . . . clubs must present just as quality of a brand online or digitally as they do on paper. Website design, screen savers, eData collection, eMail and eNewsletter plus outstanding reports and accountability dominated this session.
Both PowerPoint Lectures as presented by John R. Johnson are here for your review and club staff use. What a great time in Austin many thanks to your chapter.
Traditional Marketing Branding and Cost Savings Tips - Click Here
Digital eMarketing and State-of-the-Art Techniques - Click Here
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Pacific Northwest PGA Annual Conference
Educational Program, Puyallup, Washington
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NW PGA Presentation
An all new in-depth four hour lecture as presented by J2 Golf Marketing. This hard hitting session zeroed in on two of the most relevant subjects in marketing today.
- Internet Marketing for Golf - Made Easy.
- Creating Loyalty Through Branding and Preferred Golfer Programs
The Internet session was presented by Internet Veteran - Colin Goehring. An insiders look at how headlines, copy and offers can effect your eMail and websites. A special section was presented on Search Engine Optimization (SEO) and using Pod-Casts to your advantage. Direct and to the point - a solid presentation.
The second presentation was from award-winning John R. Johnson, founder of J2 Golf Marketing. His national speeches on marketing have always drawn rave reviews from Association managers and attendees. This presentation was a treasure-trove of facts, figures and a veritable snapshot of Seven course operations from across the country. Attendees saw first-hand how a POS system to record and track your customers, coupled with specific preferred golfer programs has impacted the bottom line of some clubs by over $300,000.
Great tips on creating a website to collect data, online tee time optimization, eMail communications and customer tracking were reviewed in class. Real Education that makes a difference - something every Pro can use.
Andy Mackimmie PGA Education Chairman said . . . "That was a fantastic presentation, and I appreciate you helping the local golf pros out once again. I'm always amaze d by all the different ideas and avenues you come up with to get our messages to the golfers - Thanks!"
Both PowerPoint Lectures as presented by J2 Golf Marketing are here for your review and club staff use.
Internet Marketing for Golf - Made Easy. - Click Here - By Colin Goehring
Creating Loyalty Through Branding and Preferred Golfer Programs - Click Here - By John R. Johnson
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GCSAA Educational Conference
Anaheim, California - 2007
Golf Course Photography for Superintendents
A packed house and four hours to fit in a lifetime of photography knowledge, tips and some great moments within the lens of two-time national "Golf Photographer of the Year". Officially the course was called Photography Instruction for Golf Courses, Marketing and Personal Enjoyment and it touched on all aspects of camera operations, film, filters, media, photo shop and even being a better photographer with a digital camera.
GCSAA Educational - PowerPoint Presentation by John R. Johnson can be viewed by: Clicking Here.
J2 Golf Marketing - 206.324.2442 |
NGCOA Educational Conference
Anaheim, California - 2007
Traditional Marketing - Real Marketing You Can Hear Today and Use Tomorrow
It was a delight to speak to the National Golf Course Owners Association again. The fast paced course covered branding, themes, demographics and printing tricks to save thousands of dollars on the press. Image and advertising accountability are two of the keys covered in these slides. Thank you for the opportunity to speak and the great comments on the review sheets.
Traditional Marketing - PowerPoint Presentation by John R. Johnson can be viewed by: Clicking Here.
J2 Golf Marketing - 206.324.2442 |
First International Clubfitter's Expo
Orlando, Florida - 2007
Digital eMarketing - State of the Art Techniques
Quite an array of knowledge, presentations and some great speakers were assembled for you just before the PGA Show this year in Orlando. Thank you to your hosts and KZG for the opportunity to give you some insights to communicating with your target markets and using some of the latest Digital Marketing techniques that we have found effective.
The speech I gave and PowerPoint slides I have posted here, are for you to use with your own ad agencies, web masters or eMail specialists to become more effective in your marketing and sales efforts. Please call me if I can be of assistance or answer any questions. The fact that you are reading this proves that the online medium is effective.
Clubfitter's Expo - Digital eMarketing - PowerPoint Presentation by John R. Johnson can be viewed by: Clicking Here.
J2 Golf Marketing - 206.324.2442 |
Association of Private Club Directors
Vendor Conference - Seal Beach, California
APCD - Marketing to the Private Club Industry
The APCD Vendor Conference provides a wealth of information for vendors wanting to work with Private Clubs. John Fornaro and Bill Thomas in conjunction with the BoardRoom Magazine do an excellent job of presenting the key aspects of working with the Private Club Industry, which is distinctively different in how they operate, their goals and procedures. It was a great experience.
J2 Golf Marketing is pleased to provide you with some insights, tools and technology on creating marketing items that will help your company communicate to the Clubs. The speech I gave and PowerPoint slides I have presented here, are for you to use with your own ad agencies, web masters or eMail specialists to become more effective in your marketing and sales efforts. Please call me if I can be of assistance or answer any questions
The APCD - Marketing to the Private Club Industry - PowerPoint Presentation by John R. Johnson can be viewed by Clicking Here.
J2 Golf Marketing - 206.324.2442 |
National Golf Course Owners Association of Canada
National Conference - Montréal, Quebec
Real Marketing You Can Hear Today and Use Tomorrow
A great conference and a wonderful time in Montréal by all thanks to the great efforts by the National NGCOA staff. As promised, the entire PowerPoint speech as presented by John R. Johnson is here for your review. Please feel free to use this presentation to communicate and train your staff on some great new marketing techniques and ideas. Best of luck with your efforts this next season and thank you for the opportunity to share with you.
The entire PowerPoint presentation presented by John R. Johnson can be viewed HERE.
How Did The Attendees Review this Seminar?
Scores and individual comments are below.
Real Marketing You Can Hear Today and Use Tomorrow
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Presented by: John R. Johnson Date: Sat Nov 19/05
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Exceptional |
Above average |
Average |
Below average |
Poor |
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25 |
4 |
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- Very informative, great speaker
- As always John is a wealth of knowledge with documented proof that technology works.
- I am now web tech smarter!!
- Best ever - out of 3 conferences, great advice on all facets
- Very informative and great ideas, well presented
- Great information!
- John Johnson was a professional
- I'm totally jazzed! And excited about using these ideas. *Will pay for for conference with the one session
- The very best seminar yet, fabulous speaker and very knowledgeable, easy to listen to and keeps your attention with his charisma and great attitude
- John is well organized, provides good support documentation, is confident and a competent presenter, welcome every year to keep members up to date with changes
- Great job in his explanation of his slides, learned a lot more about how marketing over the internet will benefit your business
- Excellent presentation, great communicator, outstanding ideas
- Great, a real treat
- Focused ideas were backed up, thanks
- Very helpful, very engaging presentation, enjoyable
- Very good, sharp!!
- Lots of info, a wealth of ideas
- Very informative, loads of ideas, well presented, worth the costs of the entire seminar, will do a follow-up! Absolutely will incorporate some of these ideas
- Thank you, finally loads of information!
- Extremely knowledgeable presenter
- Great information
- Best presenter of conference
- Interesting presentation, some very good ideas, challenges for a winter project!
- Bring John back! worth whole price of the conference
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Here's what some of these associations are saying about our presentations:
"John's been speaking for us for 10 years now. He's an exceptional speaker that people really enjoy listening to. He's consistently been one of the highest ranked seminar speakers, year after year. John utilizes the newest technologies and shows how to develop highly practical golf marketing tools. His seminars are always very detailed and informative, consistently on the cutting edge."
Shayna Stinson, Conference Coordinator, Crittenden Golf Development Seminar
“John has taught a seminar for our members for four years. Our members have consistently ranked John as one of the top 10 (out of more than 100 speakers), usually a sellout. A Wealth of information and an excellent instructor. One of the most practical and well received seminar speakers we’ve had.”
Sarah Clopton, Curriculum specialist, GCSAA
Here's what PGA members are saying about this highly practical seminar:
"Very detailed. I'd like to have for two full days of your seminar materials. The examples were right on the money - John, the marketing materials you showed really hit the mark. Thanks for a great presentation."
Doug Westcott, Grayhawk Golf Club, Scottsdale, Arizona
"Thanks for the advertising seminar. The ads you helped us develop are really working. Your ideas on email advertising are terrific. We are sending you our complete advertising campaign and would like to have you consider putting together our entire marketing plan. The ads Colin helped us create continue to make money for us!"
Gary Pearce, Oak Creek Country Club, Sedona, Arizona
“I’ve been reluctant to spend any money advertising because I wasn’t sure how to track the response. I now understand how advertising potentially has no cost if it produces profit… in fact, it can be a great investment. My only disappointment with your seminar is that it wasn’t longer so we could steal more information!”
Scott Kolb, Gallagers Canyon, Kelowna, British Columbia
“The information was excellent. This will help me stop wasting my advertising dollars!
Jon Kukula, Surfside Golf Course, Seaside, Oregon
"I appreciate the new ideas about inexpensive and cost effective ways to market. This is a very new approach to advertising for me. Colin, your copy ideas are perfect for my clientele."
Bob Shuler, Peoria, Arizona
“This could be a two day Seminar, Great information!! Definitely a Seminar that should have been done a few years ago!! I wish I would have heard about you before!”
Nelson E. Snellenberger – Director of Golf/General Manager – Whiteford Valley GC - Michigan
“I learned how to make better use of my web site and eMail marketing. I know now to work more with my existing customers and Preferred Golfers.”
Mike Minto – General Manager – Davison CC – Michigan
“I picked up a lot about creating new ads for the club and promoting my own lesson program.”
Guy R. Samples – Golf Professional – Owosso GC – Michigan
“This Seminar was “Five Stars” – It was that good. It was informative and I learned new and better ways to promote myself and the club. The internet and eMail was excellent”
Perry M. Busse – Teaching Professional – Carl’s Golfland - Michigan
This PGA Education Seminar was held on Tuesday, February 24th as a part of the “Sweet 16” Event.
“In the business world, those that are actively seeking new and innovative ways to increase their sales efforts will find success, and the golf business is no exception.”
“Your topics and ideas for marketing and advertising are well suited for the golf industry and the current economic conditions.”
“Following your presentations, I had several participants express they
your marketing and advertising information was among the most comprehensive and valuable education they had experienced in any PGA affiliated education conference . . . .”
Andy MacKimmie – Director “Sweet 16” Educational Seminar
Golf Professional at Coeur d’Alene Resort Golf Course
To see Andy Mackimmie’s entire post-conference letter
(PDF).
For more information on this seminar, contact:
John Johnson
Johnson Design Golf Marketing
206.324.2442
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