1	Digital eMarketing State-of-the-Art Techniques
2	Communication or Marketing The Essence of Marketing is Effective Communication
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4	Do You Know These Golfers? How Do We Communicate – What Tools to Use
5	“Desktop Marketing” Using The Computer Screen Today’s computer delivers messages everyday Text, Graphic, Photographic, Audio, and Video Messages are delivered with or without the Internet 35 Million+ golfers are Internet users - NGF
6	Asset Management What is it . . . Public Relations On-line for Clubs. The assets – photos, logos, documents Control over your image to the public Easy access for employees, vendors, media Asset distribution – use the Internet quick and easy
7	Creating Assets Present your property / project 1+ years early
8	Asset Management Log on and download your story/photo/logos Password protected - Add and delete content
9	Website Visitor Wants It’s all about “ I ” – as in “ I ” want I want club information - visitor I want to find specific details - anyone
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12	Simple Navigation Collect Data - Archive Articles - A Resource – Links
13	Photos and Content Four photos to support content – easy to navigate
14	Unique Navigation A new way to open the site – note copy for search
15	Nice Backdrop Very Interactive Site with Navigation
16	Their First Site Founded in 1900 – Everybody Starts Sometime
17	Tough to Find Photos Be careful when choosing a panoramic design
18	Tough to Find Photos Good looking – just make sure of photos FIRST
19	Designed For Quick Access
20	Interesting Shape Clear Navigation is a key to all sites
21	Web Follows Patriotic Theme
22	Traditional and Warm Color alone made this site more interesting
23	Outside the Box Site
24	Build Website Traffic Why will a visitor return to the website – sticky. To purchase from the online golf shop/specials/coupons To view the calendar of events or newsletter content Book, review, sign-up or reserve services (tee times?) To send an e-postcard or view the web cam
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29	Simple Data Collection
30	Digital Data Collection
31	Match Content to Desire
32	On-line Real Estate Request
33	Digital Data Collection
34	Digital Data Collection
35	Good Communication Comes From Knowledge
36	Create Multiple Data Lists Customer service – Only send them what they want
37	Top 10 Ways to Collect Email Addresses Preferred Golfer Loyalty Program Website Collection Auto-responders and “Send to a Friend” E-Postcards Joint-Venture eMail promotions Digital photo shoot at your most scenic hole Coupon redemption Tournament registration with give-a-way Online contest / give-a-way Contest registration box
38	The New Digital Tools Online PR or Asset Management Database Collection Techniques “Hot Linked” Screensavers – Daily Branding Broadcast eMail Programs and Tracking
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43	Screen Savers – Brands your Look Keeps you top of Mind with Your Member
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45	Direct E-mail Communications Targeted permission based e-mail – Not Spam Mail to your prospects and your members Reminders for club specials – newsletter Frequent but not annoying Collect e-mail addresses Opt-in forms on your website Use surveys to target “likes” – “dislikes” Sign-up at events Use dynamic e-mail everyday Image and presentation in color
46	Standard E-Mail
47	E-Mail Stationary
48	E-Mail Stationary
49	Interactive Stationary
50	Interactive Stationary
51	Target Marketing
52	Newsletter Style eMail
53	Built as Part of Your Website
54	eNewsletter Looks Like Web
55	Activity Report
56	Real Time Stats
57	Send to a Friend Link Better than a forward – An endorsement.
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59	Driving in the Fog ? How can you measure what you cannot see To achieve results you must know your activity. To achieve sales you must know who your client is. To keep members involved – communicate. eMail must be tracked to be effective.
60	Are You Part of the Future? How can eMail can help you market today Custom templates to Improve Your Professionalism Create Multiple Databases for each of your services Reports – Know who read your eMail By Name Drive clients to your on-line Information and Specials
61	Google and SEO Techniques The game has changed – so has search engines Load your site, or page descriptions with Key Words Provide content laced with your Key Words Meta-tags are page titles – if “Golf Lessons” is #1 Say it - “Golf Lessons” – NOT Coaching-Instruction-Teaching Training-Education-Schooling . . . . www.wordtracker.com helps.
62	Example Rich Content The fastest way to improve is by taking golf lessons. By taking a simple golf lesson we understand the game at a much deeper level. Another advantage of golf lessons is your PGA professional can monitor your growth and set goals for your future golf lessons by any one of our certified teachers here at the Academy. Weekday Golf Lesson Schedule: Monday – Friday – 10:00 am Weekend Golf Lesson Schedule: Saturday – Sunday – 9:00 am 7 uses of the key word – Golf Lesson(s)
63	Are You Linked? How can links can help you market today Link your site to others . . . . . . “Mutual Link Exchange” Link to high traffic sites Do contests with click links Create a controlled Blog Buy keyword Ads – Google/Others
64	How to Make Changes A few simple tricks Query your demographic and market to their desires Get your photography and branding assets in order – impressive Give your website a check-up from the neck-up eCommunicate to make them feel valuable – Track the results Work your web with keyword content and links or hire it done
65	Digital eMarketing State-of-the-Art Techniques The Future is Yours – Is This the Year to Make a Change? Go Home With a Plan Talk to your eDesigner – Webmaster - Newsletter
66	Our Expertise Include Digital marketing and web site design eMail Marketing programs and systems Collateral brochures, copy writing and ad campaigns Golf course and clubhouse photography Media and public relations programs and consulting