Notes

Slide Show

Outline

1	Traditional Marketing and Cost Saving Tips
2	Communication or Marketing?
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4	Golfers - Public vs. Private Clubs Stats Provided by BoardRoom Magazine
5	Average Age of Private Golf Club Members
6	Percentage of Men and Women in Private Golf, City and Yacht Clubs
7	Single, Couple and Family Memberships at Private Golf Clubs
8	Do you know these Golfers? How Do We Communicate – What Tools to Use
9	Start With Powerful Branding What course is this photograph from? Hole Number - Par – Yardage?
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12	What Does A Good Photograph Do? Depends on it’s purpose Promotes the course – Think Media Educate – Sell – Document – Think brochures Promotes the Architect – Owner – Community Think Private Club – Web and more
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20	Lifestyle Photography Images should reflect your membership – not the designer’s personal bias
21	Before We Move – A Story
22	Free Media Coverage These pages would cost thousands of dollars if you tried to purchase full page ads.
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24	Bad Photos Will Hurt Your Ad
25	Ad Basics
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27	Identify with your Players
28	Community Branding
29	Community Branding
30	Community Branding
31	Community Branding Logo and Name Perceived Status in Community Third Party or Media Endorsement
32	Community Branding
33	Traditional Brochures A statement of quality A member sales tool to brag about your club Represents your club without a sales associate
34	Show Your Strengths What are the key aspects of your club? Hire a specialist for your photography Page spreads should cover one topic
35	Golf Needs to be Strong
36	Show Your Club The 2^nd most important aspect – the Club
37	A Club Within A Club Dinning - A great way to introduce the club
38	Tri-Panel Effective and Affordable
39	Brochures Match Your Image
40	Brochures Match Your Image
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42	If You Have a Superstar
43	Create Events With Your Stars
44	Photography - Marketing – Revenues Make serious money from your photography
45	Branding and Revenues People want your logo – it’s a status symbol
46	Questions – Or Are You Confused? Can I give you any ideas of what a good assistant is worth? Now on to Preferred Programs.
47	Multiple Items on a Press
48	Simple Data Collection
49	Business Card Coupons
50	Has Value – Kept in Wallet
51	"Preferred golfer or loyalty programs..." Preferred golfer or loyalty programs = A Database Encourage more use of facilities & departments Special promotions – events – etc.
52	Are You Part of the Future? A few simple tricks Know your demographic and market to them Get your photography and image in order Use the media when possible and “create” stories Brand a single perception and loyalty in your community Gang printing – a huge saving for you
53	Traditional Marketing and Cost Saving Tips The Future is Yours – Is This the Year to Make a Change? Go Home With a Plan Talk to your Designer – Printer – Media
54	Our Expertise Includes Golf course and clubhouse photography Collateral brochures, copy writing and ad campaigns Digital marketing, broadcast e-Mail and web site design Video photography, editing and CD/DVD brochures Media and public relations programs