1	Digital eMarketing State-of-the-Art Techniques
2	Communication or Marketing The Essence of Marketing is Effective Communication
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4	Do you know these Golfers? How Do We Communicate – What Tools to Use
5	What is a Contact Worth? An Amazing Golf Stat 60% of Golf Revenues . . . Comes from 12% of a Course’s Golfers. What should they do to retain their best golfers? What are your revenue stats? What do you do for them?
6	What are Your Contacts Worth? Percentages - Purchasing Volume by Group? Golf Professionals - Sales % ? Direct to Public - Sales % ? Driving Ranges - Sales % ? Off Site Stores - Sales % ?
7	What are Contacts Worth? What makes us important to them? We know golf and their needs We communicate regularly with key information We have the right product in the right amounts We are valuable and make their life easier - yes
8	How Can We Improve? Look like we belong in golf and know our business We become a better communicator Innovate products to meet their needs Do something for them instead of to them
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10	Community Branding
11	Multiple Items on a Press
12	Vendor Product Branding
13	Product Branding
14	“Desktop Marketing” Using The Computer Screen Today’s computer delivers messages everyday Text, Graphic, Photographic, Audio, and Video Messages are delivered with or without the Internet 35 Million+ golfers are Internet users - NGF
15	Asset Management What is it . . . Public Relations On-line for Clubs. The assets – photos, logos, documents Control over your image to the public Easy access for employees, vendors, media Asset distribution – use the Internet quick and easy
16	Asset Management What is it . . Public Relations Online for New Products. The assets – photos, logos, documents Control over your image to the public Easy access for employees, vendors, media Asset distribution – use the Internet quick and easy
17	Asset Management Log on and download your story/photo/logos Password protected - Add and delete content
18	Free Media Coverage These pages would cost thousands of dollars if you tried to purchase full page ads.
19	Online Assets Photos at the ready for: Ad Creation Editorial Stories Product Brochures Email Campaigns Web Sites
20	Website Visitor Wants It’s all about “ I ” – as in “ I ” want I want general information – casual visitor I want answers – a customer
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22	Unique Navigation A new way to open the site – note copy for search
23	Nice Backdrop Very Interactive Site with Navigation
24	Pages to Educate Content Given to Clubs to Promote Custom Fitting
25	Short Term Promotional Site Radio Show Hosts Promote a Special Purchase / Service
26	Single Product Spin Off Site Create a “Highlight” site for a single product or service
27	Contents Page Shapes, Colors and Background Add Interest
28	The New VGM Web Page Clean Yet Many Options From the Home
29	Content Pages Room for Content and Support Images
30	Splash Page Introduction Search Engine Optimization Page
31	Contents Page Large Image With Easy Navigation
32	Personalized Site Very Warm and Connects Viewers to Cindy Reid
33	Interactive – Go Find Current PGA Tour Poll Invites Participation
34	Build Website Traffic Why will a visitor return to the website – sticky. To purchase from the online golf shop/specials/coupons To view the calendar of events or newsletter content Book, review, sign-up or reserve services (Fitting?) To send an e-postcard or view the web cam
35	Questions – Or Are You Confused? Can I give you any ideas of what a good assistant is worth? Good, Now on to More Digital Programs and eMail.
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40	Good Communication Comes From Knowledge
41	Simple Data Collection
42	Digital Data Collection
43	Match Content to Desire
44	On-line Real Estate Request
45	Digital Data Collection
46	Create Multiple Data Lists Customer service – Only send them what they want
47	Top 10 Ways to Collect Email Addresses Preferred Golfer Loyalty Program Website Collection Auto-responders and “Send to a Friend” E-Postcards Joint-Venture eMail promotions Digital photo shoot at your most scenic hole Coupon redemption Tournament registration with give-a-way Online contest / give-a-way Contest registration box
48	The New Digital Tools Online PR or Asset Management Database Collection Techniques Broadcast eMail Programs and Tracking “Hot Linked” Screensavers – Daily Branding
49	Direct E-mail Communications Targeted permission based e-mail – Not Spam Mail to your prospects and loyalty buyers Reminders for product specials – newsletter Frequent but not annoying Collect e-mail addresses Opt-in forms on your website Use surveys to target “likes” – “dislikes” Sign-in at shows Use dynamic e-mail everyday Image and presentation in color
50	Standard E-Mail
51	E-Mail Stationary
52	E-Mail Stationary
53	Instant Product Specials
54	Target Your Demographic
55	Newsletter Style eMail
56	Interactive Vendor Stationary
57	Send to a Friend Link Better than a forward – An endorsement.
58	Real Time Stats
59	Activity Report
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61	Driving in the Fog ? How can you measure what you cannot see To achieve results you must know your activity. To achieve sales you must know who your client is. eMail must be tracked to be effective.
62	Are You Part of the Future? How can eMail can help you market today Custom templates to Improve Your Professionalism Create Multiple Databases for each of your services Reports – Know who read your eMail By Name Drive clients to your on-line Coupons and Specials
63	Google and SEO Techniques The game has changed – so has search engines Load your site, or page descriptions with Key Words Provide content laced with your Key Words Meta-tags are page titles – if “Golf Lessons” is #1 Then Say it - “Golf Lessons” – On your pages NOT Coaching-Instruction-Teaching-Training-Education-Schooling www.wordtracker.com helps.
64	Example Of Rich Content The fastest way to improve your game is by taking golf lessons. By taking a simple golf lesson we understand the game at a much deeper level. Another advantage of golf lessons is your PGA professional can monitor your growth and set goals for your future golf lessons by any one of our certified teachers here at the Academy. Weekday Golf Lesson Schedule: Monday – Friday – 10:00 am Weekend Golf Lesson Schedule: Saturday – Sunday – 9:00 am Seven uses of the key word – Golf Lesson(s)
65	Are You Linked? How can links can help you market today Link your site to others . . . . . . “Mutual Link Exchange” Link to high traffic sites Do contests with click links Create a controlled Blog Buy keyword Ads – Google/Others
66	How to Make Changes A few simple tricks Query your demographic and market to their desires Get your photography and branding assets in order – impressive Give your website a check-up from the neck-up eCommunicate to make them feel valuable – Track the results Work your web with keyword content and links or hire it done
67	Lots of Ideas Now its time for you to do something Pick the best of today – match them to your clients Marketing is Pro-active and a progressive build
68	Digital eMarketing State-of-the-Art Techniques The Future is Yours – Is This the Year to Make a Change? Go Home With a Plan Talk to your eDesigner – Webmaster - Media
69	Our Expertise Include Digital marketing and web site design eMail Marketing programs and systems Collateral brochures, copy writing and ad campaigns Golf course and clubhouse photography Media and public relations programs and consulting