1	Marketing to the Private Club Industry
2	Communication or Marketing The Essence of Marketing is Effective Communication
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4	Do you know these Employees? How Do We Communicate – What Tools to Use
5	A Four Part Plan Creditability – Do you belong in Golf Accessibility – What to say to Whom Scaleability – Can it be sized to fit the Market Accelerate the Process – Getting to Yes
6	What is a Contact Worth? An Amazing Golf Stat 60% of Golf Revenues . . . Comes from 12% of a course’s Golfers. What should they do to retain their best golfers? What are your revenue stats? What do you do for them?
7	What are Your Contacts Worth? Percentages - Purchasing Volume by Group Golf Professional - Sales % Club House Manager - Sales % Food and Beverage Manager - Sales % Golf Course Superintendent - Sales %
8	What are Contacts Worth? What makes us important to them? We know golf and their needs We communicate regularly with key information We have the right product in the right amounts We are valuable and make their life easier - yes
9	How Can We Improve? Look like we belong in golf Be a better communicator Innovate products to meet their needs Do something for them instead of to them
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11	Community Branding
12	Community Branding
13	Community Branding
14	Vendor Product Branding
15	Product Branding
16	Community Branding Befriend the Media Befriend the key community leaders Introduce your key leaders to the community
17	Community Branding Logo and Name Perceived Status in Community Third Party or Media Endorsement
18	“Desktop Marketing” Using The Computer Screen Today’s computer delivers messages everyday Text, Graphic, Photographic, Audio, and Video Messages are delivered with or without the Internet Millions of golfers and Clubs are Internet users - NGF
19	The New Digital Tools On-line PR or Asset Management Web Sites & Data Collection Online Broadcast eMail programs
20	Asset Management What is it . . . Public Relations On-line for Clubs. The assets – photos, logos, documents Control over your image to the public Easy access for employees, vendors, media Asset distribution – use the Internet quick and easy
21	Asset Management Log on and download your story/photo/logos Password protected - Add and delete content
22	Asset Management What is it . . Public Relations Online for New Products. The assets – photos, logos, documents Control over your image to the public Easy access for employees, vendors, media Asset distribution – use the Internet quick and easy
23	Websites - Simple Navigation Collect Data - Archive Articles - A Resource – Links
24	Interactive – Go Find Current PGA Tour Poll Invites Participation
25	The New VGM Web Page Clean yet many options from the Home
26	Content Pages Room for Content and Support Images
27	Splash Page Introduction Search Engine Optimization Page
28	Contents Page Large image with easy navigation
29	Contents Page Shapes, Colors and Background Add Interest
30	Paper Data Collection
31	Online Data Collection
32	On-line Real Estate Request
33	Standard E-Mail
34	E-Mail Stationary
35	E-Mail Stationary
36	Interactive Vendor Stationary
37	Instant Product Specials
38	Target Your Demographic
39	Newsletter Style eMail
40	Real Time Stats
41	Activity Reports
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43	Driving in the Fog ? How can you measure what you cannot see To achieve results you must know your activity. To achieve sales you must know customers desires. eMail must be tracked to be effective.
44	Are You Part of the Future? How can eMail can help you market today Custom templates to Improve Your Professionalism Create Multiple Databases for each of your services Reports – Know who read your eMail By Name Drive clients to your online Specials
45	Lots of Ideas Now its time for you to do something Pick the best of today – match them to your clients Marketing is Pro-active and a progressive build
46	Remember The Plan? Creditability – Work on your Look Accessibility – Know each Departments Needs Scaleability – Be Creative in your Products Accelerate the Process – We MUST sell friendly
47	How to Make Changes A few simple tricks Get your image in order – be impressive, be golf Query your customers and program to their desires Brand a single perception and value to customers eCommunicate to make them feel valuable
48	Marketing to the Private Club Industry Time to Make a Plan Spread the Word Mouth by Mouth